Challenges faced

In an increasingly globalized labor market, location decisions must be based not only on logistics and finances but also the availability of skilled labor.

To quantify the selection of new locations, the company needed a partner to provide data-backed insights on site locations for a strategic software initiative. The challenge of the project was to provide a suitable data story to the client and achieve transparency and understanding of the results.

Key questions to answer

• Is there access to a highly qualified, high-performing, productive and well-educated workforce?
• What is the labor market demand situation in the analyzed location? Which competitors are active in the market?
• What is the labor market supply situation? Which labor costs (e.g. salaries, taxes, office rental, etc.) will occur in the selected locations?
• What are the key economic, political, and societal factors that characterize a location (pros/cons, limitations, etc.)?

TalentNeuron's solution

1. Research

Based on a pre-defined shortlist of countries and locations, the information about supply, demand, costs as well as business environment was gathered from macroeconomic data and TalentNeuron’s database.

2. Structuring of information

The information from internal and external sources was structured and cross-checked for further analysis.

3. Data analytics

Data was analyzed from various perspectives to generate in-depth insights into the current labor market situation in different locations.

4. Results and insights

Based on the analysis, a detailed visualization and explanation of the results allowed the client to make a better, fact-based decision for a new location.

Key insights and value-adds for the client

• Critical global labor market intelligence for data-driven decisions on new business locations.
• Real-time access to global labor costs, talent supply and demand, skills, and more data by location.
• Insight into competitors and automotive companies that are already operating in relevant markets.